February 2010

Gibson Press Release – Friday, January 15, 2010
FOR IMMEDIATE RELEASE

Gibson Guitar will offer guests of NAMM a special sneak peak advance showing of the the upcoming release of the latest Slash 2010 “Appetite” Les Paul. Inspired by the axe that the legendary Guns and Roses guitar hero played on the multi-platinum selling “Appetite for Destruction” album and practically every recording since, this may be the most highly anticipated guitar launch of the year. As a result Gibson is offering a “sneak peek” preview of this amazing work in progress at the Gibson/Monster Booth #4242 at the Anaheim Convention Center. Take a good look at the latest in a series of prototypes being skillfully constructed by the Gibson USA Division luthiers for Slash’s, and your, inspection. Slash will be visiting the Gibson/Monster booth on Saturday at 3:30pm to check out the guitar, take a few pictures and sign some autographs.

Included are the features one would expect to be included in a guitar of this magnitude from the traditional style weight relief mahogany body with AAA figured maple top to the new Seymour Duncan Slash Signature Alnico II pickups. Special capacitors have been selected by Slash to create the vintage Les Paul sound he demands and “Tone Pro” hardware with historic machine heads, locking bridge and tailpiece to keep it all in tune and performing like a star.

Itemized List of Features:

• Traditional style weight relief Mahogany body with AAA Figured Maple top
• Unique neck profile made for Slash features rounded 60’s shape
• Rosewood fingerboard with trapezoid inlays
• Un-burst top with faded cherry back lacquer finish
• Slash signature smoking skull with top hat artwork for peghead face
• New Seymour Duncan Slash Signature Alnico II pickups
• Special capacitors selected by Slash for vintage tone
• Tone Pro hardware with historic machine heads, locking bridge and tailpiece

The Slash “Appetite for Destruction Les Paul” will be released in the coming weeks in limited quantities from Gibson USA, Gibson Custom Division and from Epiphone. Check www.Gibson.com for further information and launch dates for this important series of guitars from the ultimate Guitar Icon.

About Gibson Guitar:
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. The Gibson Les Paul guitar is the best selling guitar of all time and bears the name of the late, great Les Paul. Gibson’s HD.6X-PRO Digital Guitar, the Gibson Robot Guitar and Gibson’s Dark Fire represent the biggest advances in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo , Michigan , and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Baldwin, Sunshine Piano, Take Anywhere Technology, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com

Gibson, 1-800-4GIBSON (1-800-444-2766); www.gibson.com

CONTACTS:

Caroline Galloway, Gibson Guitar, 615-423-4904, [email protected]

Maureen O’Connor, Rogers & Cowan, 310-854-8116, [email protected]

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Gibson Press Release – Friday, January 15, 2010
FOR IMMEDIATE RELEASE

BOOTH #4242 ANAHEIM CONVENTION CENTER

Los Angeles, California – Gibson Acoustic announced the launch of the highly anticipated Aaron Lewis Signature guitar. The Staind frontman, who penned some of the biggest rock songs of the last 10 years, will make a special appearance at the Gibson Guitar Booth #4242 on Saturday, January 16th at 2pm. Staind’s career has seen worldwide album sales in excess of 13 million with five #1 singles, including “It’s Been Awhile,” which spent 16 weeks at #1 on Billboard’s Modern Rock chart, making it one of the most-played rock records of the last decade. Lewis is currently on a solo acoustic tour which kicked off New Year’s Day in Las Vegas.

Photo Credit: KBD Photography

The Gibson Acoustic Aaron Lewis Southern Jumbo guitar is an exact replica of Aaron’s most treasured acoustic, his 1951 Gibson Southern Jumbo. As Aaron has said, “Those are the crown jewels. I don’t think I could go out in front of audiences and do the intimate kind of show I do without those guitars. They provide the perfect accompaniment to my voice. The deep resonance from each of those guitars when you hear them ring out, with their sound bouncing off the walls of the theatres it’s just staggering. Sometimes I think I don’t even have to sing. Let these guitars do the singing for me!”

Gibson Acoustic will produce 413 of the Aaron Lewis Southern Jumbo Signature Acoustic guitars, which will be available in three different production models. The first 13 guitars produced will be hand aged in the Gibson Montana Art Shop, to look and feel in every way exactly like Aaron’s original 1951 model. They will be personally played by Aaron Lewis himself, in live or studio performances, and the guitar body of these exclusive first 13 numbered instruments will be signed by Aaron Lewis. MSRP is $17,198. The next 37 guitars will also be numbered, and hand-aged in the Gibson Montana Art Shop. MSRP $8,598.

Each of the Aaron Lewis Southern Jumbo Signature guitars will feature a solid Sitka spruce top and solid mahogany back and sides. They will have replicated internal body bracings, “pearloid” parallelogram inlays, vintage replica, custom aged Kluson style tuning machines, vintage replica sunburst lacquer finish, and a custom engraved truss rod cover with a silhouette of Aaron Lewis and his guitar. They will come with a certificate of authenticity signed by Aaron Lewis. MSRP for guitars 51-413 will be $3,653.

About Gibson Guitar:
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. The Gibson Les Paul guitar is the best selling guitar of all time and bears the name of the late, great Les Paul. Gibson’s HD.6X-PRO Digital Guitar, the Gibson Robot Guitar and Gibson’s Dark Fire represent the biggest advances in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo , Michigan , and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Baldwin, Sunshine Piano, Take Anywhere Technology, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com

Gibson, 1-800-4GIBSON (1-800-444-2766); www.gibson.com

CONTACTS:

Caroline Galloway, Gibson Guitar, 615-423-4904, [email protected]

Maureen O’Connor, Rogers & Cowan, 310-854-8116, [email protected]

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Fender Press Release – Jan. 14, 2010
FOR IMMEDIATE RELEASE

New Software Technology Allows Musicians to Play and Record Live over the Internet on eJamming AUDiiO

The NAMM Show, Anaheim, Calif. – eJamming Inc. and Fender Musical Instruments Corporation are proud to announce an exclusive long-term agreement to jointly market and co-brand each others’ products and services. The agreement is highlighted by eJamming®AUDiiO, eJamming Inc.’s breakthrough software technology.

eJamming AUDiiO provides patented synchronized streaming live audio over the Internet in real time, enabling musicians and singers anywhere in the world to create, play and record together live and online, while experiencing no discernible latency on their instruments. Now, any musician, for example a guitarist and bassist-acoustic or electric; beginner, student or professional-can collaborate, create and record music with other musicians and singers in a real-time online session over eJamming AUDiiO.

“Fender is a company that has always been known for innovation, and this is another important way for us to connect with our customers and their evolving needs by offering them the ability to musically connect with each other online in real-time,” said Richard McDonald, Fender senior vice president of global marketing. “We’re very proud of this association, and we look forward to all of the creative collaboration that musicians worldwide will be able to experience through this exciting product.”

As a marketing partner, Fender will promote eJamming AUDiiO through special offers and other promotions including in-store events, demos and tutorials, and other exciting new online content at Fender.com.

“eJamming’s AUDiiO software is game-changing technology for music creation and collaboration,” said eJamming Inc. CEO Gail Kantor. “We know there’s a great need and desire among musicians to use the Internet to collaborate in real-time, and AUDiiO delivers the experience in compelling ways with an easy-to-use interface and high-fidelity features. We’re thrilled to have joined forces with the legendary Fender Musical Instruments Corporation. Fender’s highly regarded products and eJamming’s innovative software form a powerful team to bring this new music creation service to musicians everywhere.”

eJamming AUDiiO provides a virtual rehearsing and recording studio for the estimated 150 million broadband-enabled musicians and singers worldwide. With eJamming AUDiiO, musicians can write, rehearse, arrange, learn, practice, play and even record with each other over the Internet in real time and in sync. All they need is access to a computer, a broadband connection, an audio interface device and a microphone.

“Now, Fender guitarists and bass players can plug into a G-DEC®3 and get that signature Fender sound when gigging with musicians through eJamming AUDiiO,” noted Alan Jay Glueckman, eJamming chairman and president. “No matter how great the distance separating players, eJamming AUDiiO instantly connects them over the Internet to a world of musicians, empowering them to collaborate, compose, record and express their creativity. The spirit of innovation thrives in both Fender and eJamming, and we’re very excited about the revolutionary impact that the two companies’ work together will bring to music making around the world.”

eJamming AUDiiO achieves long-awaited real-time synchrony by incorporating sophisticated algorithms that effectively resolve the delays associated with transmitting data over the Internet (which have prevented efficient real-time online music collaboration in the past). eJamming AUDiiO achieves real-time synchrony among multiple musicians in different locations, enabling musicians to keep solid time, which is essential for quality musical performance.

By wrapping a social network around a peer-to-peer connectivity client software with patented technology that synchronizes live audio streams from multiple locations-even continents apart-up to four musicians can play together in an eJamming session in real time for maximum creativity and enjoyment.

eJamming AUDiiO is now available through www.fender.com/eJamming for a 30-day free trial. Subscriptions to eJamming cost U.S. $9.95 (monthly), U.S. $24.95 (quarterly) and U.S. $89.50 (annually; equivalent to three months free).

Other key eJamming AUDiiO features include:

• Near zero-latency feel in Jam Mode
• Peer-to-peer live audio streaming
• 16 audio tracks and 16 MIDI tracks for recording and playback
• Exportable 48kHz 16- and 24-bit wav files
• Flexible player search/connect with friends of friends feature
• Upload mp3s of your work and listen to music by other players
• Forum, extensive help, video tutorials and offline messaging
• Live eJamming support

About eJamming
eJamming Inc. is pioneering software technologies that bring musicians and music lovers together in new ways. Its flagship product-eJamming AUDiiO-is the first and only software application and online service that enables all musicians and singers worldwide with a computer and broadband connection to find, network and play music with one another in real time and in sync over the Internet, facilitating collaboration, social networking and music education.

eJamming was named a DEMOgod at the DEMO 07 conference and has since received numerous accolades and awards including the OnHollywood 100, AlwaysOn 100 Finalist and technical achievement finalist in the South by Southwest (SXSW) Interactive Web Awards. The eJamming co-founders were named among the “24 Top Technology Innovators” in Fortune magazine.

For more information, visit www.ejamming.com.

About Fender Musical Instruments Corporation
Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender®, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others. For more information, visit www.fender.com.

Contact: Jason Farrell(480) 596-7130

[email protected]

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Fender Press Release – Jan. 14, 2010
FOR IMMEDIATE RELEASE

The latest “Dream Factory” instruments include incredibly-rare 60th anniversary models

SCOTTSDALE, Ariz. – The best of Fender’s best comes from the world-famous Fender Custom Shop in Corona, Calif., and 2010 is already shaping up as an amazing year at the “Dream Factory.” The Custom Shop is proud to introduce several highly-distinctive and incredibly-limited new instruments, including several 60th anniversary models.

The 60th anniversary of the Fender® Telecaster® guitar is celebrated this year by a unique and unprecedented release of some of Fender’s most collectible and historical instruments, all limited to 60 pieces each globally. The 60th Anniversary Limited Telecaster Proto is a reproduction of the prototype that Fender used to take around clubs for artists to try. It is from this guitar that the Telecaster blossomed and changed the musical landscape forever. The 60th Anniversary Limited Broadcaster guitar is a reproduction of one of the most collectable Fender guitars ever. Probably only 200 were ever made originally before the Gretsch Company sent a letter asking Fender to change the name because they owned the name Broadkaster. This is the first time the guitar has been reproduced with the original logo since then. The 60th Anniversary Limited Nocaster® guitar is also a reproduction of an incredibly-rare Fender guitar – the Nocaster. After Gretsch Company asked Fender to drop the Broadcaster name, Fender simply cut the decals so that they read, “Fender” only. These guitars were made until the Telecaster name was introduced in 1951. It is believed that only about 475 Nocaster guitars were ever produced. The 60th Anniversary Limited Single Pickup Esquire® is a reproduction of the first venture into the marketplace for Fender and immediately caught the ear of many guitarists, while the 60th Anniversary Two Pickup Esquire guitar added a front pickup allowing guitarists to play more rhythm parts.

Celebrating the 1950s look, but with modern features, the Limited 1958 Candy Apple Red Stratocaster® guitar (limited to 30 pieces globally) is built for the working musician. It features hand-wound Abigail Ybarra pickups with a reverse wound/reverse pole middle pickup so that in the second and fourth positions the pickups cancel any hum. The guitar also has a flatter radius and taller 6105 frets allowing for easier bending. The wiring is what we call a “Modern Strat®” wiring, and allows the tone control for the middle pickup to also work on the rear pickup so that you can roll off the high-end on the rear pickup if needed.

The Limited Custom Black ’70s Stratocaster guitar (limited to 30 pieces globally) is a modern twist on an iconic Stratocaster that evokes an era where Fender changed materials and features, which also affected the music that these guitars were used for. The introduction of the three-bolt neck system came in the early 1970s along with a micro-tilt adjustment that allowed the user to angle the pitch of the neck to their liking. The cast tremolo bridge also made its debut around this time, as well as the non beveled pickup magnets. This guitar has a flatter radius, and taller 6105 frets for easier string bending. The pickups are hand-wound by Abigail Ybarra who was hired at Fender in 1956.

The Limited 1972 Black Telecaster Custom (limited to 30 pieces globally) is a step back to the 1970s, but with modern features, and it is built for the working musician. The ’72 Tele Custom is iconic and truly built for rock music. The guitar has a flatter radius and taller 6105 frets allowing for easier bending. The pickups are a custom wound front Fender humbucking pickup, and a rare hot Nocaster bridge pickup allowing for great chunky rhythm tones, and searing Tele lead tones as well.

These are just some of the instruments offered in the Fender Custom Shop’s 2010 Custom Collection. Also this year, there are plans to recreate and release 83 pieces of John Mayer’s Black Stratocaster guitar he calls the BLK1.

About Fender Musical Instruments Corporation
Fender Musical Instruments Corporation (FMIC) is the world’s leading guitar manufacturer, and its name has become synonymous with all things rock ‘n’ roll. Iconic Fender® instruments such as the Telecaster®, Stratocaster®, Precision Bass® and Jazz Bass® guitars are known worldwide as the instruments that started the rock revolution, and they continue to be highly prized by today’s musicians and collectors. FMIC brands include Fender®, Squier®, Guild®, Tacoma®, Gretsch®, Jackson®, Charvel®, EVH®, SWR® and Groove Tubes®, among others. For more information, visit www.fender.com.

Contact: Jason Farrell(480) 596-7130

[email protected]

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The world’s number one share in effects processors; the brand that has achieved legendary status among guitarists. The pioneer of compact effect pedals, BOSS offers a diverse, world-leading product lineup, which includes compact-effects processors, multi-effects processors, digital recorders, rhythm machines, metronomes, tuners, and more.

From the BOSS® website.

BOSS News

November 2, 2009
THE BIG BOSS GIVEAWAY – GUESS THE RIFF, GET THE GEAR

September 1, 2009
BOSS UNVEILS eBAND AUDIO PLAYER FOR GUITARISTS

August 11, 2009
BOSS FRV-1 FENDER REVERB PEDAL NOW SHIPPING

July 22, 2009
BOSS RELEASES WINDOWS VISTA 64-BIT DRIVER FOR GT-10

June 11, 2009
BOSS ANNOUNCES FRV-1 FENDER REVERB PEDAL

March 10, 2009
BOSS ME-70 GUITAR MULTIPLE EFFECTS NOW SHIPPING

Januray 15, 2009
BOSS ANNOUNCES NEW TUNER LINEUP

Shop for BOSS Guitar Effects

Buy with confidence. Check out the Musician’s Friend Double Guarantee.

All Boss Products

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Roland News

August 3, 2009
ROLAND TO REVEAL FALL 2009 PRODUCT LINEUP

April 15, 2009
ROLAND SHIPS CUBE-80X GUITAR AMPLIFIER

January 16, 2009
ROLAND AND MARTIN GUITAR PARTNER TO INTRODUCE THE NEXT LEVEL IN ACOUSTIC PREAMPS

January 15, 2009
ROLAND INTRODUCES CUBE-80X GUITAR AMPLIFIER

Roland Brands

The world’s number one share in effects processors; the brand that has achieved legendary status among guitarists. The pioneer of compact effect pedals, BOSS offers a diverse, world-leading product lineup, which includes compact-effects processors, multi-effects processors, digital recorders, rhythm machines, metronomes, tuners, and more.

http://www.bossus.com

From full-scale music production to computer music as a hobby, Edirol is the tried-and-true brand for audio and visual software and hardware. In addition to its acclaimed pocket recorders, Edirol also offers a world-famous lineup of MIDI keyboard controllers and analog-to-PC interface products that create new ways to enjoy music using a computer. Edirols video-editing equipment that can handle full-scale sound and image editing and manipulation.

EDIROL by Roland video products: http://www.edirol.com
EDIROL by Roland global portal: http://www.edirol.net

About Roland®

From the Roland Website

p>Roland Corporation is a leading manufacturer and distributor of electronic musical instruments including keyboards and synthesizers, guitar products, electronic percussion kits, digital recording equipment, amplifiers and audio processing devices. With over 35 years of musical instrument development, Roland sets the standards in music technology for the world to follow.

Check out your favorite musicians’ gear-chances are they’re using Roland.

Digital Pianos and Organs
Bridging the gap between the traditional piano and the high-tech synthesizer are the digital piano and organ. Roland’s award-winning digital pianos and organs provide the look and feel of traditional pianos with the convenience of modern features.

Keyboards & Synthesizers
Roland offers a full range of keyboards and synthesizers that lead the industry in performance, features, and ease of use. From the beginner to the professional, Roland keyboards and synths are among the most popular in the world.

Electronic Percussion
Roland electronic percussion instruments provide drummers with a great-sounding, flexible alternative to traditional acoustic drums. While Roland’s acclaimed V-Drums rule studio and stage, a wide range of other innovative instruments meet percussionists’ recording, performing and practicing needs.

Grooveboxes & DJ Products
Roland is the only game in town when it comes to urban, dance, and techno music production equipment. Used by DJs, remixers and dance music producers worldwide.

Hard Disk Recording
Hard disk audio recording offers almost unfair advantages over traditional tape-based recording. Roland’s hard disk recording products are among the best, used on hundreds of albums by big-name artists.

Guitar Products
Roland manufactures a comprehensive line of popular guitar products under the Roland and BOSS brand names. Roland’s cutting-edge products in this market range from the legendary Jazz Chorus amplifiers and BOSS foot pedals to an innovative virtual guitar system.

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Company Info

Line 6 is a music products company dedicated to integrating technology with music products to develop innovative solutions for musicians. As such, we are always on the lookout for dynamic, resourceful, results-driven people driven to define the next generation of music products. As one of the leading companies in the industry, Line 6 employs some of the most creative minds around.

Line 6’s growing success has resulted in significant recognition by top-tier companies and media, including the Inc. 500 Fastest Growing Private Companies for two consecutive years, Deloitte and Touche’s Fast 50 and Nationwide Fast 500, LA Business Journal as #5 in the top 100 Fastest Growing Technology Companies, San Fernando Business Journal as both one of the Fastest Growing Private Companies and Largest Technology Firms, and the Pacific Coast Business Times as #6 in the Top 25 Companies To Watch.

Line 6 News

October 3, 2009
LINE 6 DELIVERS FREE UPDATE TO M13 STOMPBOX MODELER

September 25, 2009
LINE 6 SHIPS M9 STOMPBOX MODELER

September 9, 2009
LINE 6 HARDWARE DELIVER EXPANDED FUNCTIONALITY TO NEW PROPELLERHEAD RECORDING SOFTWARE

August 14, 2009
LINE 6 LAUNCHES SPIDER® IV GUITAR AMPLIFIERS

June 8, 2009
LINE 6® AND PLANET WAVES® ANNOUNCE FIRST INTERFACE TO CONTROL MUSICAL INSTRUMENTS VIA APPLE® IPHONE™ AT APPLE WORLDWIDE DEVELOPERS CONFERENCE

April 2, 2009
LINE 6 TO PRESENT REINHOLD BOGNER AT GUITAR CENTER SESSIONS

January 15, 2009
LINE 6 ANNOUNCES POD STUDIO™ KB37

Shop for Line 6 Guitar Amps and Effects

Online Only Price Drops at GuitarCenter.com!

Line 6 Guitar Effects

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