Gibson Acoustic Debuts the Long Anticipated Aaron Lewis Signature Southern Jumbo Guitar

Gibson Press Release – Friday, January 15, 2010
FOR IMMEDIATE RELEASE

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BOOTH #4242 ANAHEIM CONVENTION CENTER

Los Angeles, California – Gibson Acoustic announced the launch of the highly anticipated Aaron Lewis Signature guitar. The Staind frontman, who penned some of the biggest rock songs of the last 10 years, will make a special appearance at the Gibson Guitar Booth #4242 on Saturday, January 16th at 2pm. Staind’s career has seen worldwide album sales in excess of 13 million with five #1 singles, including “It’s Been Awhile,” which spent 16 weeks at #1 on Billboard’s Modern Rock chart, making it one of the most-played rock records of the last decade. Lewis is currently on a solo acoustic tour which kicked off New Year’s Day in Las Vegas.

Photo Credit: KBD Photography

The Gibson Acoustic Aaron Lewis Southern Jumbo guitar is an exact replica of Aaron’s most treasured acoustic, his 1951 Gibson Southern Jumbo. As Aaron has said, “Those are the crown jewels. I don’t think I could go out in front of audiences and do the intimate kind of show I do without those guitars. They provide the perfect accompaniment to my voice. The deep resonance from each of those guitars when you hear them ring out, with their sound bouncing off the walls of the theatres it’s just staggering. Sometimes I think I don’t even have to sing. Let these guitars do the singing for me!”

Gibson Acoustic will produce 413 of the Aaron Lewis Southern Jumbo Signature Acoustic guitars, which will be available in three different production models. The first 13 guitars produced will be hand aged in the Gibson Montana Art Shop, to look and feel in every way exactly like Aaron’s original 1951 model. They will be personally played by Aaron Lewis himself, in live or studio performances, and the guitar body of these exclusive first 13 numbered instruments will be signed by Aaron Lewis. MSRP is $17,198. The next 37 guitars will also be numbered, and hand-aged in the Gibson Montana Art Shop. MSRP $8,598.

Each of the Aaron Lewis Southern Jumbo Signature guitars will feature a solid Sitka spruce top and solid mahogany back and sides. They will have replicated internal body bracings, “pearloid” parallelogram inlays, vintage replica, custom aged Kluson style tuning machines, vintage replica sunburst lacquer finish, and a custom engraved truss rod cover with a silhouette of Aaron Lewis and his guitar. They will come with a certificate of authenticity signed by Aaron Lewis. MSRP for guitars 51-413 will be $3,653.

About Gibson Guitar:
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. The Gibson Les Paul guitar is the best selling guitar of all time and bears the name of the late, great Les Paul. Gibson’s HD.6X-PRO Digital Guitar, the Gibson Robot Guitar and Gibson’s Dark Fire represent the biggest advances in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo , Michigan , and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Baldwin, Sunshine Piano, Take Anywhere Technology, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com

Gibson, 1-800-4GIBSON (1-800-444-2766); www.gibson.com

CONTACTS:

Caroline Galloway, Gibson Guitar, 615-423-4904, [email protected]

Maureen O’Connor, Rogers & Cowan, 310-854-8116, [email protected]

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