FOR IMMEDIATE RELEASE
Tuesday, December 16, 2008
Important Media Alert – Change in Date
Nashville, Tennessee – December 15, 2008 – Gibson Guitar, the world’s leader in musical instrument manufacturing and music technology announced today that the anticipated Gibson Dark Fire guitar will ship in limited quantities to select dealers with additional shipments later in the month and early 2009. Gibson’s retail partners will not acquire the anticipated limited number on Monday, December 15, 2008 due to the high demand for the remarkable new guitar and the production process for installing the proprietary technology. Production will be limited to only a select number of units per day. Gibson will produce the Gibson Dark Fire guitars throughout the year and will deliver them to participating dealers over the course of the next few weeks. A list of Dark Fire dealers is available on the Gibson website at www.gibson.com. Consumers interested in purchasing the Gibson Dark Fire guitar should check with their local dealer on delivery date and opportunity to reserve a model.
“Gibson takes great pride in providing their fans and consumers the best possible musical experience in the world. The Dark Fire is poised to change the guitar industry and because of that we have decided to produce the Gibson Dark Fire slowly and roll it out in a way that will meet consumer expectations that the guitar they purchase is perfect in every way,” said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. “Although production of the Dark Fire guitar is slower than most guitars, it is important to take the time to deliver the most remarkable guitar of its time to the most remarkable guitar fans in the world only the way Gibson can.”
Gibson Guitar’s Dark Fire guitar will rock the music industry to its core and will soon become the most sought after musical instrument of its time. For up to date dealer delivery information and more information on the Dark Fire guitar go to www.gibson.com. For hi res images of Dark Fire go to www.gibson.com/press.
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson’s HD.6X-PRO Digital Guitar and the Gibson Robot Guitar represent the biggest advances in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com or www.gibson.com/press.
Gibson, 1-800-4GIBSON (1-800-444-2766); www.gibson.com
Contacts:
Caroline Galloway, Gibson Guitar Corp., 440.338.3469, [email protected]
Maureen O’Connor, Rogers & Cowan, 310.854.8116, [email protected]
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Gibson Guitar Announces New Delivery Dates for Dark Fire Guitar
FOR IMMEDIATE RELEASE
Tuesday, December 16, 2008
Important Media Alert – Change in Date
Nashville, Tennessee – December 15, 2008 – Gibson Guitar, the world’s leader in musical instrument manufacturing and music technology announced today that the anticipated Gibson Dark Fire guitar will ship in limited quantities to select dealers with additional shipments later in the month and early 2009. Gibson’s retail partners will not acquire the anticipated limited number on Monday, December 15, 2008 due to the high demand for the remarkable new guitar and the production process for installing the proprietary technology. Production will be limited to only a select number of units per day. Gibson will produce the Gibson Dark Fire guitars throughout the year and will deliver them to participating dealers over the course of the next few weeks. A list of Dark Fire dealers is available on the Gibson website at www.gibson.com. Consumers interested in purchasing the Gibson Dark Fire guitar should check with their local dealer on delivery date and opportunity to reserve a model.
“Gibson takes great pride in providing their fans and consumers the best possible musical experience in the world. The Dark Fire is poised to change the guitar industry and because of that we have decided to produce the Gibson Dark Fire slowly and roll it out in a way that will meet consumer expectations that the guitar they purchase is perfect in every way,” said Henry Juszkiewicz, Chairman and CEO of Gibson Guitar. “Although production of the Dark Fire guitar is slower than most guitars, it is important to take the time to deliver the most remarkable guitar of its time to the most remarkable guitar fans in the world only the way Gibson can.”
Gibson Guitar’s Dark Fire guitar will rock the music industry to its core and will soon become the most sought after musical instrument of its time. For up to date dealer delivery information and more information on the Dark Fire guitar go to www.gibson.com. For hi res images of Dark Fire go to www.gibson.com/press.
Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Gibson’s HD.6X-PRO Digital Guitar and the Gibson Robot Guitar represent the biggest advances in electric guitar design in over 70 years. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.’s family of brands now includes Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. Visit Gibson’s website at www.gibson.com or www.gibson.com/press.
Gibson, 1-800-4GIBSON (1-800-444-2766); www.gibson.com
Contacts:
Caroline Galloway, Gibson Guitar Corp., 440.338.3469, [email protected]
Maureen O’Connor, Rogers & Cowan, 310.854.8116, [email protected]
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